The AIDA Model Moves from Cognitive to Affective to Behavioural

question 13

True/False

The AIDA model moves from cognitive to affective to behavioural responses.

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Definitions:

Equivalent

Something that is equal in value, function, amount, or meaning to something else.

Invested

Refers to the allocation of resources, often money, in expectation of generating an income or profit.

Mature

To reach a full or the intended status, particularly in the context of financial instruments achieving their full value.

April

The fourth month of the year in the Gregorian calendar, typically consisting of 30 days.