The Costs for Firms Operating on a Global Scale Have

question 59

Multiple Choice

The costs for firms operating on a global scale have been drastically reduced by

• A) networking technology.
• B) investments in organizational complementary assets.
• C) the Internet.
• D) the rise of digital content.

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Definitions:

Representativeness Heuristic

A mental shortcut that involves making judgments based on how much one thing resembles another, which can lead to biases in decision making.

Base-Rate Information

Statistical data that provides foundational probabilities of certain events or characteristics within a specific population.

Script Information

Knowledge structures stored in memory that dictate the sequence of actions in specific contexts.

Representativeness Heuristic

A cognitive shortcut that involves judging the probability of an event by its similarity to a prototype.