Clickstream Tracking Tools Collect Data on Customer Activities at Web

question 96

True/False

Clickstream tracking tools collect data on customer activities at Web sites and store them in a log.The tools record the site that users visited prior to coming to a particular Web site and where these users go when they leave that site.

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Definitions:

Gross Margin

Gross margin is a company's net sales revenue minus its cost of goods sold, representing the efficiency with which it can produce and sell its products for a profit.

Scattergraph Method

A graphical technique used to identify the relationship between two variables, often used in cost analysis to distinguish between fixed and variable costs.

Cost Estimates

Approximations of the cost to complete a project, manufacture a product, or provide a service, based on available information.

Regression Line

A statistical tool used to describe the relationship between a dependent variable and one or more independent variables, often represented as a straight line in linear regression.