Tools That Record Customer Activities at Web Sites and Store

question 164

Multiple Choice

Tools that record customer activities at Web sites and store them in a log for further analysis are called ________ tools.

• A)clickstream tracking
• B)customer tracking
• C)collaborative filtering
• D)filtering

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Definitions:

Excitement Phase

The initial stage of the sexual response cycle characterized by increased arousal and preparation for sexual activity.

Sexual Response Cycle

The sequence of physical and emotional changes that occur as a person becomes sexually aroused and engages in sexually stimulating activities, traditionally divided into phases such as desire, arousal, orgasm, and resolution.

Validity

The degree to which a theory, finding, or measurement is grounded in reality and accurately reflects the true state of affairs.

Independent Variable

The variable in an experiment that is manipulated or changed to observe its effect on the dependent variable.