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Describe the Use of Personalization in E-Commerce

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Describe the use of personalization in e-commerce.What business value does personalization have?


Definitions:

Free Association

A psychoanalytic technique where patients are encouraged to relay thoughts and feelings as they occur, without censorship, to uncover unconscious processes.

Dream Interpretation

The process of assigning meaning to dreams.

Unipolar Depression

A mood disorder characterized by persistent feelings of sadness, hopelessness, and a lack of interest or pleasure in activities, without the manic phases seen in bipolar disorder.

Mental Health Professional

A healthcare practitioner who offers services for the purpose of improving an individual's mental health or to treat mental disorders.

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