You Are an IT Project Manager for an Advertising Firm

question 76

Multiple Choice

You are an IT project manager for an advertising firm. The firm wishes to create an online tool that will be used to survey focus group reactions to products in development. The most important consideration for the firm is being able to offer the tool as soon as possible as a new corporate service. However, you know that many of the senior managers that are business owners of this project have difficulty in understanding technical or software development issues, and are likely to change their requirements during the course of development. What development method would be most successful for this project?

• A) RAD
• B) JAD
• C) end-user development
• D) prototyping

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Definitions:

Inverted U-Curve

A graphical representation showing a relationship where performance or effectiveness increases with stress or arousal up to an optimal point, beyond which further increases in stress lead to a decline in performance.

Medium Level

This term could refer to an intermediate degree of difficulty, intensity, or complexity in various contexts like puzzles, games, or skill sets.

Arousal

A physiological and psychological state of being awake or reactive to stimuli, often associated with motivation, excitement, or tension.

Low Ball Tactic

A persuasion and selling technique where an initially attractive offer is made to get a commitment, which is then made less attractive before the deal is closed.