Servicescapes Help to Shape the Desired Feelings and Reactions in Customers

question 40

True/False

Servicescapes help to shape the desired feelings and reactions in customers and employees.

---

Definitions:

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, suggesting that people are motivated by five basic categories of needs: physiological, safety, love/belonging, esteem, and self-actualization, in that order.

High Achievement Motivation

A psychological trait that drives individuals to pursue and meet high standards of accomplishment.

McClelland's Learned Needs

A theory suggesting that individuals’ specific needs are acquired over time and are shaped by one’s life experiences, focusing on the needs for achievement, affiliation, and power.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow in 1943, which posits that people are motivated by five basic categories of needs: physiological, safety, love/belonging, esteem, and self-actualization, addressed in ascending order.