Service Consumers Use Service Environment as an Important Quality Proxy

question 34

True/False

Service consumers use service environment as an important quality proxy.

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Definitions:

Mass Market

The large segment of the consumer population to which products and services are marketed with a wide appeal and broad accessibility.

Coke

A trademarked name for a popular carbonated soft drink produced by The Coca-Cola Company, known globally.

Pepsi

A global beverage and food company known primarily for its flagship product, a carbonated soft drink called Pepsi.

Infrastructure

The basic physical and organizational structures and facilities needed for the operation of a society or enterprise, such as roads, buildings, and power supplies.