Apple Has Appealed to Publishers by Announcing Its Intention to Offer

question 176

Multiple Choice

Apple has appealed to publishers by announcing its intention to offer a tiered pricing system,giving publishers the opportunity to participate more actively in the pricing of their books.Which strategy are they using to compete?

• A)low-cost leadership
• B)product differentiation
• C)focus on market niche
• D)customer and supplier intimacy

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Definitions:

Estimated Warranty Costs

Projected expenses that a company expects to incur to repair or replace products during a warranty period.

Estimated Liability

A financial obligation that is expected to occur but has not been finalized in amount or timing.

Warranty Expenses

Costs that a company anticipates for repairing or replacing defective products sold to customers under warranty.

Net Sales

Net sales are the total revenue from goods or services sold by a company, after deducting returns, allowances for damaged or missing goods, and discounts.