John Has Opened a New Web-Based Retail Book Store

question 102

Multiple Choice

John has opened a new Web-based retail book store.John stocks,sells,and specializes on only technical engineering books and manuals.John is utilizing which source of competitive advantage?

• A)low-cost leadership
• B)product differentiation
• C)focus on market niche
• D)strengthening customer and supplier intimacy

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Definitions:

Management Team

The group of individuals at the top level of an organization who are responsible for executing the strategic plans and policies to achieve its goals and objectives.

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Financial instruments whose value is derived from the value of one or more underlying assets or indices.

Underwriters

Financial professionals who assess the risk and establish the price of securities in initial public offerings (IPOs) or other securities offerings.