Hilton Hotels' Use of Customer Information Software to Identify the Most

question 72

Multiple Choice

Hilton Hotels' use of customer information software to identify the most profitable customers to direct services to is an example of using information systems to

• A) strengthen customer intimacy.
• B) differentiate their service.
• C) focus on market niche.
• D) increase efficiency.

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Definitions:

Human Rights

Universal rights that are believed to belong to every person, such as the right to freedom, equality, and a dignified life, regardless of nationality, sex, ethnicity, religion, or language.

Bill C-38

Specific legislation, the context of which can vary by country, but generally refers to a proposed or enacted law within a legislative body.

Conflict Theory

A theoretical framework that views society as composed of groups competing for limited resources.

Inherent Inequalities

Disparities or unequal conditions that are deeply embedded within social institutions or structures.