Fred Has Found a Way to Get Access to His

question 154

Multiple Choice

Fred has found a way to get access to his school's grading database.He determines that he can change his own grades to a higher level but there is a chance he might get caught.He decides not to change his grade because if he gets caught he will get kicked out of school and not be able to go to college.The ethical principle best described by this scenario is

• A)the golden rule.
• B)the Immanuel Kant's categorical imperative.
• C)the utilitarian principle.
• D)the risk aversion principle

Identify various stages in a consumer’s journey from awareness to advocacy.

Recognize the planning and implementation phases of an Integrated Marketing Communication (IMC) program.

Acknowledge different methods of setting promotion budgets.

Understand the significance of the target audience in the promotion program.

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Definitions:

Cheating On Agreements

The act of knowingly violating the terms of an agreement or contract, often to gain an unfair advantage or benefit.

Cartels

Formal agreements among competing firms to control prices or exclude entry of a new competitor in a market.

Entry Barriers

Obstacles that prevent or hinder new competitors from easily entering an industry or area of business.

Collusion

An agreement between two or more parties, often in a secretive manner, to limit open competition by deceiving or defrauding others of their legal rights, or to obtain an objective forbidden by law, typically by defrauding or gaining an unfair market advantage.