Examlex
John is the IT manager at his service firm.He has seen IT purchases go up dramatically over the last two years.John would like to see his firm obtain computing power and software over the Internet.What he wants is a form of ________.
The Close
Refers to the point in a sales process where a salesperson convinces the client to make a purchase.
The Pre-Approach
A step in the sales process involving research and planning before making direct contact with a potential customer.
Desired Action
The specific behavior or response a marketer aims to elicit from the target audience.
Purchase Satisfaction
A measure of how pleased a customer is with a purchased product or service and the buying experience.
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