Frito Lay Wants to Introduce a New Flavour of Potato

question 130

Multiple Choice

Frito Lay wants to introduce a new flavour of potato chips in Canada.They have a great deal of data to help them make the decision to introduce this flavour.They plan on using data-mining techniques,historical data,and assumptions about future conditions to predict outcomes of introducing the new flavour.What tools should they use to analyze the data?

• A)OLAP
• B)data mining
• C)predictive analysis
• D)text mining

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Definitions:

Share Valuation Models

Techniques or methods used to estimate the fair value of a company's shares, such as the Dividend Discount Model or the Discounted Cash Flow method.