Examlex
Data inconsistency is where the same attribute may have different values.
Uniqueness
The quality of being the only one of its kind; in branding, it refers to features or attributes that set a brand apart from its competitors.
Brand Asset
Any resource associated with a brand that adds to its value, such as its name, logo, reputation, or intellectual property.
Invest
The act of allocating resources, usually financial capital, in the expectation of generating an income or profit.
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