Marketing Modules in CRM Systems Would Provide Tools for

question 15

Multiple Choice

Marketing modules in CRM systems would provide tools for

• A)managing an advice telephone line.
• B)sales quote generation.
• C)identifying profitable and unprofitable customers.
• D)managing sales prospect and contact information.

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Definitions:

Marketing Program

A plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.

Market Segmentation

Market segmentation is the process of dividing a market into distinct groups of buyers based on different needs, characteristics, or behaviors, who might require separate products or marketing strategies.

Return on Investment

A measure of the profitability of an investment, calculated by dividing the net profit by the initial cost.

Market Segmentation

The practice of dividing a target market into smaller, more defined categories based on certain characteristics like needs, interests, or demographics.