________ CRM Uses a Customer Data Warehouse and Tools to Analyze

question 112

Multiple Choice

________ CRM uses a customer data warehouse and tools to analyze customer data collected from the firm's customer touch points and from other sources.

• A)Analytical
• B)Operational
• C)Relational
• D)Spatial

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Definitions:

Sampling Distribution

A statistical function that describes all the possible values and likelihoods that a statistic can take within a given range.

Statistic

A numerical value that summarizes or describes an aspect of a set of data.

Simple Random Samples

A sample where each member of the population has an equal chance of being selected.

Sampling Distribution

The probability distribution of a given statistic based on a random sample, central to inferential statistics for estimating population parameters.