Analytical CRM Uses a Customer Data Warehouse and Tools to Analyze

question 66

True/False

Analytical CRM uses a customer data warehouse and tools to analyze customer data collected from the firm's customer touch points and from other sources.

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Definitions:

Master Complex Tasks

The ability to learn, understand, and proficiently execute tasks that are intricate and multifaceted.

Equity Theory

A concept in social psychology that suggests fairness in the distribution of resources and efforts affects motivation and satisfaction.

Perceive Inequity

The subjective feeling that one has been treated unfairly compared to others.

Change Work Inputs

Refers to modifications in the resources, processes, or materials used in a work environment to improve efficiency or outcomes.