Customer Relationship Management Applications Dealing with the Analysis of Customer

question 80

Multiple Choice

Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance best describes ________ applications.

• A)operational CRM
• B)analytical CRM
• C)SCM
• D)SFA

---

Definitions:

Claims Handling

The process involved in managing and resolving insurance claims, including assessment, investigation, and settlement.

Subscriber

A person or entity that is registered or subscribes to a service, often used in the context of insurance or publications.

Insurer

A company or entity that provides insurance policies to protect against financial losses.

Deductible

A fixed dollar amount that must be paid by the insured before additional expenses are covered by an insurer.