Analytical CRM Applications

question 58

Multiple Choice

Analytical CRM applications

• A) include tools for marketing automation.
• B) provide consolidated data for operational CRM applications.
• C) are based on data warehouses consolidated from operational CRM applications.
• D) provide customer-facing applications.

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Definitions:

Direct Mode

A straightforward method of communication without any intermediaries or modifications.

Polychronic

Describes cultures or individuals that manage multiple tasks simultaneously, valuing flexibility and fluidity in time management.

Low Long-term Oriented

Characterizes cultures or individuals that prioritize immediate results and gratification over long-term achievements.

High Power Distance

A cultural dimension indicating a society's acceptance of unequal power distribution among its members and institutions.