Common Failures in CRM Implementation Include All of the Following

question 26

Multiple Choice

Common failures in CRM implementation include all of the following EXCEPT _____________.

• A)employee enthusiasm about CRM
• B)inadequate support from top management.
• C)inadequate understanding of customer lifetime value
• D)lack of coordination
• E)failure to reengineer business processes

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Definitions:

Spouses

Individuals legally married to each other.

External Locus of Control

A psychological concept where individuals believe that their successes or failures result from external factors beyond their control.

Ethical Decision Making

The process of evaluating and choosing among alternatives in a manner consistent with ethical principles. This involves considering how actions affect stakeholders and the wider community.

Internal Locus

A psychological perspective where individuals believe they have control over the events in their lives.