Common Failures in CRM Implementation Include All of the Following

question 26

Multiple Choice

Common failures in CRM implementation include all of the following EXCEPT _____________.

• A)employee enthusiasm about CRM
• B)inadequate support from top management.
• C)inadequate understanding of customer lifetime value
• D)lack of coordination
• E)failure to reengineer business processes

---

Definitions:

Follow-Up Questionnaire

A set of questions provided after an event or interaction, such as a purchase or service, to gather feedback and improve future experiences.

Bargaining Chips

Valuable assets or advantages held by a negotiator that can be used to influence or gain leverage in bargaining situations.

Price Flexibility

The ability of a seller to adjust the price of goods or services based on market conditions, competition, and customer demand.

Formula Sales Method

A structured and often scripted approach to selling that follows a certain sequence of steps designed to lead a potential customer to make a purchase.