How Can Firms Reduce Customer Churn, and What Proactive and Reactive

question 34

Essay

How can firms reduce customer churn, and what proactive and reactive measures can they take?

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Definitions:

Compounded Semi-annually

A method where interest is calculated and added to the principal amount twice a year.

Quarterly

Happening quarterly or four times annually.

Trust Fund

A legal arrangement through which assets are held by a third party for the benefit of another party or parties.

Compounded Quarterly

The process in which interest is calculated and added to the principal amount every quarter of the year.