The What Went Wrong? Feature in Chapter 1 Focuses on YouCaster

question 65

Multiple Choice

The What Went Wrong? feature in Chapter 1 focuses on YouCaster, a company that was launched in 2006 but eventually went out of business. According to the feature, YouCaster failed for two primary reasons:

• A) a poorly equipped team of entrepreneurs and a lack of passion
• B) too few customers and a lack of intellectual property protection
• C) a lack of resolve and poor execution intelligence
• D) a lack of execution intelligence and a poor product/customer focus
• E) a lack of passion and too few customers

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Definitions:

Production Possibilities

The various combinations of goods and services that a society can produce using its available resources and technology.

Innovation

The process of creating, developing, and implementing new products, services, or processes.

Diffusion

in the context of innovation, refers to the process by which a new idea, product, or practice spreads within a population or society.

R&D Spending

Expenditures dedicated to research and development, aimed at innovation and improvement of products or processes.