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According to the textbook, there are three types of startup firms: entrepreneurial firms, lifestyle firms, and:
Minimum Required Rate
The lowest acceptable return on investment or performance measure that a company or investor expects to achieve.
Operating Assets
Resources owned by a business that are used in its day-to-day operations to generate income.
Residual Income
Income that remains after subtracting all the cost of capital from the net operating profit.
Investment Opportunity
Any vehicle through which funds can be invested to potentially earn a return, such as stocks, bonds, real estate, or a business venture.
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