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According to the textbook, Google, Facebook, and Zynga are examples of ________ firms.
Sunscreens
Products applied to the skin to protect against harmful effects of the sun's ultraviolet rays.
Unsought Product
Products that consumers do not normally think of buying or do not know about, often requiring aggressive selling and marketing strategies.
Convenience Product
Item the consumer seeks to purchase frequently, immediately, and with little effort.
Product Life Cycle
The progression of a product through stages from development and introduction to growth, maturity, and decline.
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