The What Went Wrong? Feature in Chapter 10 Focuses on GoCrossCampus

question 53

Multiple Choice

The What Went Wrong? feature in Chapter 10 focuses on GoCrossCampus, a company that developed a strategy game in which students from opposing schools competed online to conquer each other's campuses. Which of the following was not identified as one of the reasons that led to GoCrossCampus's failure?

• A) The company never generated the revenue it needed to be a viable ongoing business.
• B) The fund-raising process was time-consuming.
• C) Products were released quickly, and in some cases before they were ready.
• D) Having five cofounders proved to be problematic.
• E) The company was never able to raise investment capital.

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Definitions:

Hypothalamus

A region of the brain responsible for the regulation of certain metabolic processes and other activities of the autonomic nervous system, including temperature control and releasing hormones.

Occipital Cortex

The portion of the cerebral cortex located at the back of the brain, responsible for processing visual information received from the eyes.

Subjective Distress

A personal experience of discomfort, pain, or suffering, which can vary greatly from one individual to another.

Emotional Difficulties

Challenges in managing, understanding, and expressing feelings in a healthy way.