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What Is an Elevator Speech? How Did It Get Its

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What is an elevator speech? How did it get its name?


Definitions:

Avoidance Learning

A process by which an individual learns to prevent the occurrence of an unpleasant or harmful stimulus by taking specific actions.

Extinction Learning

A phenomenon in which a conditioned response decreases and eventually disappears as the conditioned stimulus is repeatedly presented without the unconditioned stimulus.

Negative Reinforcement

A behavioral principle where the removal of an unfavorable event following a response increases the likelihood of that response being repeated in the future.

Positive Reinforcement

A technique in behavior modification that involves the addition of a rewarding stimulus following a desirable behavior, aiming to increase the likelihood of the behavior's occurrence.

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