Brenda Berry Is Thinking About Starting a Computer Company

question 44

Multiple Choice

Brenda Berry is thinking about starting a computer company. After doing some research, she has decided that the computer industry can be divided into the following product categories: handheld computers, laptops, tablet computers, PCs, minicomputers, and mainframes. She is now trying to decide which product category she is the most interested in competing in. The process that Brenda is going through is called:

• A) market splitting
• B) market subdividing
• C) market segmentation
• D) market dividing
• E) market separating

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Definitions:

Marketing Costs

The total expenses associated with promoting a product, service, or brand, including advertising, promotions, and sales personnel expenses.

Copyright Infringement

The unauthorized use of copyrighted material without permission, violating the creator's exclusive rights.

Supply Chain

The entire process of making and selling commercial goods, including raw material sourcing, production, distribution, and delivery to the final customer.

Private-label

Products manufactured or provided by one company for offer under another company's brand, often positioned as lower-cost alternatives to national brands.