Which Element of the Marketing Mix Is the Only One

question 14

Multiple Choice

Which element of the marketing mix is the only one that produces revenue?

• A) product
• B) place (or distribution)
• C) advertising
• D) price
• E) promotion

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Definitions:

Outside Supplier

A third-party company or entity that provides goods or services to another company, often used in the context of manufacturing and supply chains.

Opportunity Cost

The cost associated with not choosing the next best alternative when making a decision, representing the benefits one could have received by taking an alternative action.

Alternative Use

The value or potential benefit that is foregone as a result of using an asset or resource in a particular way instead of another possible way.

Sunk Costs

are past expenses that have already been incurred and cannot be recovered or changed, and thus should not affect future business decisions.