The First Step in Selecting a Target Market Is to Study

question 11

Multiple Choice

The first step in selecting a target market is to study the industry in which the firm intends to compete and determine the different potential target markets in that industry. This process is called ________.

• A) market positioning
• B) market splitting
• C) market targeting
• D) market subdividing
• E) market segmentation

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Definitions:

Mildly Disappointing Information

Details or news that might slightly upset or discourage the recipient but not to a severe extent.

Negative Context

A situation or environment that creates a pessimistic or adverse impression, affecting perception or outcomes.

Favourable Context

Circumstances or settings that are advantageous or beneficial for a particular action or decision.

Routine Request

A common or regularly occurring request, often for something that is needed regularly or on a recurring basis.