Which of the Following Selections Is Incorrect Regarding a Firm's

question 11

Multiple Choice

Which of the following selections is incorrect regarding a firm's "positioning" strategy?

• A) Position is concerned with how the firm is situated relative to its competitors.
• B) A firm's decision about how to position itself relative to its competitors starts with a product or service idea that is tested and refined through feasibility analysis and marketing research.
• C) Position is concerned with how a firm is situated relative to competitors.
• D) Once a firm positions itself in a certain way, it must be able to follow through with a product or service offering that lives up to the image it has created.
• E) After selecting a positioning strategy, the firm's next step is to select a target market.

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Definitions:

Organization

An entity comprising multiple people, such as an institution or an association, that has a collective goal and is linked to an external environment.

Functional Level

Pertains to the specific, operational areas within an organization, including departments like marketing, finance, HR, and operations, focusing on specialized tasks and strategies.

Specialists

Experts or organizations highly skilled in a specific and narrow area of a field or industry.

Functional Level

Refers to the operational and tactical aspects of an organization, focusing on specific roles or departments such as marketing or finance.