Which of the Following Statements Is Correct Regarding the Concept

question 36

Multiple Choice

Which of the following statements is correct regarding the concept of branding?

• A) Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques.
• B) A company doesn't normally want its customers to identify with its brand.
• C) Startups usually start with an established brand.
• D) A brand can be one of a company's most valuable assets.
• E) A brand can denote a negative impression of a company.

---

Definitions:

Racketeer Influenced and Corrupt Organizations (RICO) Act

A United States federal law designed to combat organized crime by enabling the prosecution of criminal organizations for the actions of their members.

Wrongful Act

An action that is illegal or immoral, often leading to harm or injury to another and possibly resulting in legal liability.

Actus Reus

Latin for “guilty act”; a wrongful behavior that is associated with the physical act of a declared crime.

Guilty Act

Refers to the actus reus in criminal law, which is the physical act or unlawful omission leading to a crime.