The What Went Wrong Feature in Chapter 11 Focuses on Ugobe

question 3

Multiple Choice

The What Went Wrong feature in Chapter 11 focuses on Ugobe, the company that made Pleo, a small robotic baby dinosaur. Ugobe failed primarily because it didn't establish a clear:

• A) positioning strategy
• B) branding strategy
• C) social media strategy
• D) financial strategy
• E) advertising strategy

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Definitions:

Three-step Writing Process

A method consisting of planning, writing, and completing to efficiently create written communications.

Right Information

Accurate and relevant data or details provided to meet the needs and requirements of the recipient.

Right Format

The most appropriate or effective arrangement or structure for presenting information or content.

Three-step Writing Process

A methodology for writing that includes planning, drafting, and revising, aimed at producing clear, effective documents.