An Important Distinction Should Be Made Between a Firm's Core

question 60

True/False

An important distinction should be made between a firm's core product and its actual product. While the core product may be a CD that contains an antivirus software program, the actual product may have a number of characteristics, include a quality level, features, design, a brand name, and packaging.

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Definitions:

Bullwhip Effect

Erratic shifts in orders up and down the supply chain.

Information Flows

The movement or exchange of information within an organization or between entities, facilitating decision-making and operations.

Shipments

The process of transporting goods from one location to another.

Bullwhip Effect

The phenomenon in supply chain management where small fluctuations in demand at the retail level cause increasingly larger fluctuations in demand at the wholesale, distributor, and manufacturer levels.