In the Context of Firm Growth, Gazelles Are

question 20

Multiple Choice

In the context of firm growth, gazelles are:

• A) firms that grow at a rate of 100% per year or more
• B) firms that grow at a rate of 25% per year or more
• C) rapid growth firms
• D) slow growth firms
• E) moderate growth firms

---

Definitions:

Serious Brand Crises

Situations that threaten a company's reputation and require immediate action to prevent damage.

Initial Fuss

The initial concerns or excitement about a new or controversial topic or issue.

Mainstream Media

Media outlets that reach a wide audience and are considered traditional or conventional sources of news and entertainment.

Crisis of Consistency

A situation where there is a significant struggle to maintain uniformity and reliability in a product, service, or business practice, leading to potential customer dissatisfaction or loss of trust.