Which of the Following Was Not Identified in Chapter 14

question 35

Multiple Choice

Which of the following was not identified in Chapter 14 as one of the top 10 reasons new products fail?

• A) lack of passion for the product
• B) target market is smaller than originally projected
• C) target market is not defined correctly
• D) sales and marketing efforts are not focused and aligned
• E) product doesn't address important customer needs