Pam Ryan Owns a Store That Sells Running Shoes and Related

question 16

Multiple Choice

Pam Ryan owns a store that sells running shoes and related products. Pam is currently trying to increase sales through endorsements by famous runners and former Olympic athletics. Pam is pursuing a(n) :

• A) strategic alliance strategy
• B) licensing strategy
• C) market penetration strategy
• D) geographic expansion strategy
• E) improving an existing product or service strategy

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Definitions:

Mass Consumer Goods

Products that are produced and distributed in large quantities to meet the wide-ranging needs of the general population.

Eighteenth Century

The period of time from January 1, 1701, to December 31, 1800, in the Gregorian calendar.

Sugar, Rice

Key agricultural products, where "sugar" refers to the sweet-tasting, soluble carbohydrates extracted from sugarcane or sugar beets and "rice" is a staple grain consumed globally.

European Weapons

Firearms, swords, and other armaments produced in Europe, historically significant in military conflicts and the colonization process.