The What Went Wrong? Feature in Chapter 15 Focuses on StumbleUpon

question 51

Multiple Choice

The What Went Wrong? feature in Chapter 15 focuses on StumbleUpon, an Internet startup which sold itself to eBay for $75 million. Surprisingly, just two years after eBay bought StumbleUpon:

• A) it licensed the technology underlying StumbleUpon's unique method of finding Web sites to Yahoo
• B) it changed StumbleUpon's name to "eBay Surprise"
• C) it sold it to Google for $95 million
• D) it closed StumbleUpon and retired its name
• E) its founder and a group of investors bought it back

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Definitions:

Conditioning

A process of behavior modification in which a response becomes more frequent or more predictable in a given environment due to reinforcement.

Sensitization

The process whereby a repeated administration of a stimulus results in the progressive amplification of a response.

Operant Conditioning

An educational method where the intensity of an action is altered through either rewards or penalties.

Associative Learning

Learning that involves forming connections between stimuli and behavioral responses, enabling organisms to predict outcomes based on their environment.