According to the Textbook, the Key to Effective Merchandise and Character

question 48

Multiple Choice

According to the textbook, the key to effective merchandise and character licensing is ________.

• A) get licensing income monthly rather than yearly
• B) resist the temptation to license a trademark too widely
• C) licensing a trademark very widely
• D) restrict licensing agreements to one year
• E) restrict licensing to product categories that have no relevance and appeal to a firm's core customers