What Are the Primary Advantages and Disadvantages to Establishing a Franchise

question 29

Essay

What are the primary advantages and disadvantages to establishing a franchise system (from the franchisor's point of view)?

Understand the implications of internationalization on marketing.

Appreciate the ethical implications of marketing decisions.

Understand the concept of problem-solving and its significance in cognitive psychology.

Differentiate between prototypes and exemplars, and their roles in concept formation.

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Definitions:

Forestry Company

A business involved in the cultivation, maintenance, conservation, and management of forests for resources such as timber.

Vertical Integration

An approach in which a firm grows by incorporating various stages along the same production line, including situations where a producer controls its supply source and/or its distribution channel.

Resource Dependence

A theory asserting that organizations depend on resources from their environment and must manage dependencies and relationships with those who control those resources.

Higher Status Organization

An organization perceived to have greater prestige, authority, or influence compared to others in a similar sphere.