The What Went Wrong? Feature in Chapter 1 Focuses on Clearly

question 3

Multiple Choice

The What Went Wrong? feature in Chapter 1 focuses on Clearly Canadian, a company that introduced a line of fruit-flavored bottled water in the early 1990s. The main takeaway from the feature is that:

• A) if a firm says it's capitalizing on an environmental trend, solving a problem, or filling a gap in the marketplace, it has to deliver on its promises
• B) if a firm is basing its business idea on solving a problem, its solution must be better than solutions that are currently available
• C) if a firm is capitalizing on an environmental trend, it must be a trend that will stay in place for a minimum of 3-5 years for the opportunity to be sustainable
• D) brainstorming is an effective technique for generating business ideas
• E) focus groups are an effective technique for generating business ideas

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Definitions:

Inventory Management

The practice of ordering, storing, tracking, and controlling inventory to ensure the right quantity and types of products are available when needed.

Customer Service

The support and assistance provided by a company to those people who buy or use its products or services.

Warehouse

A large building where raw materials or manufactured goods are stored before their distribution for sale.

Materials Management

The function responsible for planning, sourcing, moving, and storing materials used in the production of goods and services.