The What Went Wrong? Feature in Chapter 1 Focuses on Clearly

question 3

Multiple Choice

The What Went Wrong? feature in Chapter 1 focuses on Clearly Canadian, a company that introduced a line of fruit-flavored bottled water in the early 1990s. The main takeaway from the feature is that:

• A) if a firm says it's capitalizing on an environmental trend, solving a problem, or filling a gap in the marketplace, it has to deliver on its promises
• B) if a firm is basing its business idea on solving a problem, its solution must be better than solutions that are currently available
• C) if a firm is capitalizing on an environmental trend, it must be a trend that will stay in place for a minimum of 3-5 years for the opportunity to be sustainable
• D) brainstorming is an effective technique for generating business ideas
• E) focus groups are an effective technique for generating business ideas

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Definitions:

Diagram

A diagram is a simplified drawing representing the structure or workings of something, serving as a plan, schematic, or model.

Phase Voltage

The voltage measured across a single phase in a polyphase electrical system, important for understanding the distribution of power in systems like three-phase AC currents.

Line Voltage

The voltage present in the main electrical power lines, typically higher than what is safe for direct consumer use without transformation.

Wye-Connected

A method of connecting three-phase motors or transformers where one end of each coil is connected to form a central junction point (neutral) and the other ends are connected to the power supply.