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The Savvy Entrepreneurial Firm feature in Chapter 2 focuses on Xhale and Vestagen, two entrepreneurial startups. While each firm is different and is successful in its own right, the main point of the feature is to illustrate that:
Electric Vehicle
A vehicle that is powered by an electric motor instead of an internal combustion engine, contributing to reduced carbon emissions and environmental pollution.
Carbon Dioxide Emissions
Refers to the release of carbon dioxide into the atmosphere, primarily due to fossil fuel burning and deforestation, contributing to global climate change.
Consumer Behavior
The study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
Reference Groups
Groups that individuals refer to when making purchasing decisions or when evaluating their personal qualities.
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