To Make Sure That Its Customers Are Satisfied and to Probe

question 18

Multiple Choice

To make sure that its customers are satisfied and to probe for new product ideas, Intuit routinely sends employees to the facilities of their customers. This technique for generating new business ideas is called ________.

• A) brainstorming
• B) day-in-the-life research
• C) focus group
• D) survey
• E) customer advisory board

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Definitions:

Competitive Market

A market structure characterized by many buyers and sellers where no single entity can significantly influence prices or market outcomes.

Unions

Organizations formed by workers to protect their rights and interests, typically through collective bargaining with employers.

United States

A country located in North America, consisting of 50 states, a federal district, and several territories.