To Make Sure That Its Customers Are Satisfied and to Probe

question 18

Multiple Choice

To make sure that its customers are satisfied and to probe for new product ideas, Intuit routinely sends employees to the facilities of their customers. This technique for generating new business ideas is called ________.

• A) brainstorming
• B) day-in-the-life research
• C) focus group
• D) survey
• E) customer advisory board

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Definitions:

Guarantee

A collateral promise (in writing) to answer for the debt of another (the principal debtor) if the debtor should default in payment.

Demand for Payment

A formal request issued by a creditor to a debtor requiring payment of an outstanding debt by a specific date.

Guarantee

A formal assurance or promise, typically in writing, that certain conditions will be fulfilled, including the quality and durability of a product or service.

Writing

The act or process of composing text or inscriptions.