Corry Pierce Is Investigating the Feasibility of a New Type

question 66

Multiple Choice

Corry Pierce is investigating the feasibility of a new type of electronic game targeting middle school and high school-age boys. Which of the following is an example of "gumshoe research" that Corry could conduct to get a sense of the likely demand for his game?

• A) Download electronic games industry reports from the Internet.
• B) Administer a buying intentions survey.
• C) Administer a concept test.
• D) Look at the Web sites of a number of companies that sell electronic games.
• E) Spend several days in electronic games arcades and stores to observe the types of games that attract the interest of middle school age and high school age boys.

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Definitions:

Chase Strategy

A planning strategy that sets production equal to forecasted demand.

Planning Horizons

The time period over which forecasts or plans are made, guiding strategic and operational decisions in an organization.

Demand Options

Various strategies a company can use to manage or influence customer demand for its products or services.