Jeremy Banks Recently Started a New Firm in the Financial

question 7

Multiple Choice

Jeremy Banks recently started a new firm in the financial services industry. Prior to starting his firm, he spent considerable time doing research on the potential of the industry. The research that Jeremy was doing is called:

• A) industry analysis
• B) sector analysis
• C) commercial analysis
• D) business analysis
• E) target market analysis

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Definitions:

Marketing Actions

Marketing actions refer to the tactics and strategies put in place by companies to promote and sell their products or services.

Develop the Research Plan

The process of outlining the steps and methodologies for gathering and analyzing data to answer specific research questions.

Primary Data

Facts and figures that are newly collected for the project.

Secondary Data

Facts and figures that have already been recorded prior to the project at hand.