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Two fatal flaws can render a business model untenable from the beginning. These are:
Thinking Patterns
Characteristic ways in which individuals process information, make sense of the world, and solve problems, often influenced by their past experiences and cognitive biases.
Reinforcement Value
The degree to which a particular outcome or reward is desirable or satisfying to an individual, influencing their motivation and behavior.
Habitual Ways
Patterns or routines of behavior that are repeated regularly and tend to occur subconsciously.
Defensive Pessimism
A strategy where individuals set low expectations for their performance in order to prepare for possible negative outcomes.
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