From a Broad Perspective, Firms Choose One of Two Generic

question 62

Multiple Choice

From a broad perspective, firms choose one of two generic strategies to position themselves in the marketplace. These are:

• A) high quality and low cost
• B) discount pricing and premium pricing
• C) value and low cost
• D) cost leadership and differentiation
• E) cost premium and separation

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Definitions:

Foreign Policy

A government's strategy in dealing with other nations, influencing how it interacts globally to achieve its interests and objectives.

Franklin Roosevelt

The 32nd President of the United States, serving four terms and leading the country through the Great Depression and World War II with policies known as the New Deal.

Soviet Union

A socialist state that existed from 1922 to 1991, consisting of multiple republics, and was a major world power during its time.

Containment

General U.S. strategy in the Cold War that called for containing Soviet expansion; originally devised by U.S. diplomat George F. Kennan.