The Partnering for Success Feature in Chapter 9 Focuses on IConclude

question 63

Multiple Choice

The Partnering for Success feature in Chapter 9 focuses on iConclude, a company that set up a customer advisory board. The main point of the feature is:

• A) the proper time to set up a customer advisory board is just after a business has been launched
• B) the members of a firm's customer advisory board should be as diverse as possible
• C) a customer advisory board can be a good source of new product or service ideas
• D) the main purpose of a customer advisory board is to assess customer satisfaction
• E) setting up a customer advisory board before a business is launched can be a useful way of getting feedback while a product is being developed

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Definitions:

Social Contract

A philosophical theory or model that originates from the Age of Enlightenment, positing that individuals have consented, either explicitly or tacitly, to surrender some of their freedoms and submit to an authority in exchange for protection of their remaining rights.

Rawlsian Justice

A theory of justice that emphasizes fairness and equality, proposing principles to structure society for the benefit of all, especially the least advantaged.

Public Good

A commodity or service that is provided without profit to all members of a society, either by the government or a private individual or organization.

Moral Obligation

A commitment or duty to act in a morally sound manner, often beyond legal requirements, guided by personal ethics or conscience.