The Partnering for Success Feature in Chapter 9 Focuses on IConclude

question 63

Multiple Choice

The Partnering for Success feature in Chapter 9 focuses on iConclude, a company that set up a customer advisory board. The main point of the feature is:

• A) the proper time to set up a customer advisory board is just after a business has been launched
• B) the members of a firm's customer advisory board should be as diverse as possible
• C) a customer advisory board can be a good source of new product or service ideas
• D) the main purpose of a customer advisory board is to assess customer satisfaction
• E) setting up a customer advisory board before a business is launched can be a useful way of getting feedback while a product is being developed

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Definitions:

Technological Change

The introduction of new technologies and methods that increase productivity and may lead to economic growth and changes in how industries operate.

Labor Productivity

An indicator of economic efficiency that evaluates the quantity of goods and services generated relative to the hours of labor required to produce them.

Unemployment Rates

The share of the working population that is not employed but is in active pursuit of employment.

Improvements in Technology

Advances or upgrades in technological systems, processes, or products, leading to increased efficiency, productivity, or new capabilities.