Which of the Following Is an Example of a Key

question 85

Multiple Choice

Which of the following is an example of a key force in a firm's broader, less immediate environment?

• A)Stockholders
• B)Regulations
• C)Shipping firms
• D)Economic trends

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Definitions:

Concentrated Targeting

A market strategy where a business focuses its marketing efforts on a single market segment using one marketing mix.

Micromarketing

Tailoring products, services, and marketing campaigns to suit the tastes and preferences of specific local markets or customer segments.

Mass Customization

A production and marketing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

Salient Attributes

Features or aspects of a product or service that are most noticeable and important to the consumer.